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about.txt — Notepad

Hi, I’m Stephanie.

Creative producer, strategist, photographer, and experiential marketing leader based in New York City.

I combine an artistic background from Parsons School of Design with more than a decade of experience across live events, educational programming, video production, commercial imaging, and brand partnerships.

I develop ideas, build the teams and systems that make them real, and lead projects from early concept through final execution. My work is grounded in collaboration, clarity, and memorable audience experiences.

Art practice

My photographic work explores the relationship between truth, simulation, reflection, and constructed imagery. By combining photographed, rendered, manipulated, and found visual material, I question photography’s traditional role as evidence.

📍 New York City🎓 Parsons School of Design🎬 Creative Production📷 Photography

Stephanie’s Work — Portfolio Explorer

AddressC:\Stephanie’s Work

PORTFOLIO

Explore Stephanie’s Work

Choose a discipline to explore projects spanning live experiences, creative production, commercial imaging, and photographic art.

4 portfolio categories

Experiential Marketing

LIVE EXPERIENCES / EDUCATION / RETAIL

Experiential Marketing

Collaborative brand experiences that turn education, product discovery, and live programming into meaningful audience engagement.

Lexar x AFA Soccer Fan Zone — Experiential Case Study

Lexar and AFA soccer fan activation in the retail environment

EXPERIENTIAL MARKETING / RETAIL ACTIVATION

Lexar x AFA Soccer Fan Zone

Developed in close partnership with Lexar and the Argentina Football Association, this multi-zone retail experience translated the energy surrounding international soccer in New York City into an educational and participatory customer event.

The experience

I led the experiential direction and in-store execution while collaborating with Lexar on the broader concept. Together, we developed a program that combined an educational panel and discussion, a live photography demonstration, football freestyle performances, a look-alike contest, giveaways, and interactive activations throughout the store.

Role: Event Space Manager
Partners: Lexar and Argentina Football Association (AFA)
What I led: Experiential direction, collaborative concept development, educational programming, retail activation planning, cross-functional coordination, talent integration, and on-site execution

Experience gallery

Mother’s Day Magic on the High Line — Experiential Case Study

Large photography workshop group on the High Line

EXPERIENTIAL MARKETING / EDUCATIONAL PROGRAMMING

Mother’s Day Magic on the High Line

Developed in partnership with Nikon, SanDisk, and the High Line, this Mother’s Day activation connected hands-on photography education with product discovery and an experiential journey through New York City.

150+ attendees participated in the program.

The experience

Led by photographer Tina Sokolovska, the workshop began in the retail environment, where participants received guidance, borrowed Nikon equipment, and connected with brand and gear experts. The group then moved to the High Line for a live photography workshop featuring two models before returning to the store for additional product engagement, SanDisk activations, giveaways, and ice cream.

Role: Event Space Manager
Partners: Nikon, SanDisk, and the High Line
Instructor: Tina Sokolovska
What I led: Collaborative concept development, experiential and educational programming, partner coordination, instructor and live-shoot integration, the retail-to-High-Line audience journey, product discovery, and on-site production

Experience gallery

Canon Day at B&H — Experiential Case Study

EXPERIENTIAL MARKETING / INTEGRATED RETAIL ACTIVATION

Canon Day at B&H

Produced in partnership with Canon and cross-functional B&H teams, Canon Day transformed the SuperStore into a connected brand experience spanning hands-on product discovery, education, service, retail promotion, and digital content.

The experience

The full-day activation invited customers to explore Canon’s camera, lens, cinema, and printing ecosystem through live demonstrations, a Touch & Try experience, complimentary Canon camera and lens cleaning, expert support, special in-store offers, and three educational sessions. The program was supported by coordinated web, social, print, and in-store promotion, while recorded sessions and short-form content extended the experience beyond the retail audience.

Role: Event Space Manager
Partner: Canon
What I led: Collaborative concept development, event production, educational programming, cross-department coordination, talent and presenter integration, retail activation planning, production capture, and digital extension
Format: Full-store product experience, three live classes, service activation, special offers, recorded education, and social content

Program highlights

01

Why I’m Crushing on the Canon EOS C50

Travel filmmaker Juliana “TravelingJules” Broste shared a field-tested look at the EOS C50.

02

Touch & Try the Canon Ecosystem

Customers explored cameras, cinema gear, lenses, and printers with personalized support from Canon representatives.

03

Finding Excellence in Unexpected Places

Alex Geiger and Paul Seibert demonstrated the EOS R6 Mark III in fast-paced, low-light storytelling environments.

04

Leveling Up Your Art & Your Gear

Marina Williams connected creative direction, color, styling, and portrait technique with the EOS R6 Mark III.

Experience gallery

Educational content

The live program was recorded and published online, extending the educational value beyond the in-store audience.

▶︎ Canon Day Education

View the Canon Day event page ↗

Creative Production

SELECTED WORK

Creative Production

Product launches and brand campaigns developed from concept through execution.

Windows Media Player — Nikon Z 9 Launch

PRODUCT LAUNCH / VIDEO

Nikon Z 9

Partnered with Nikon to develop the concept and production plan for a hands-on launch film introducing its flagship mirrorless camera.

Role: Executive Producer & Creative Director
Owned: Concept development, brand partnership, production planning, creative direction, and execution oversight

▶︎ ▌▌ ■ 03:42

Windows Media Player — Sony APS-C Lens Launch

PRODUCT LAUNCH / VIDEO / PHOTOGRAPHY

Sony APS-C Lenses

Worked directly with Sony to develop a launch concept for three new wide-angle APS-C lenses. I also photographed still imagery featured throughout the final film.

Role: Executive Producer, Creative Director & Photographer
Owned: Launch strategy, concept development, production planning, brand collaboration, and photography

▶︎ ▌▌ ■ 04:18

Windows Media Player — FUJIFILM Campaign

INDEPENDENT CLIENT PROJECT

FUJIFILM Campaign

Produced the full project independently and collaborated with the featured photographer to shape the creative concept.

Role: Producer
Owned: Full production, concept collaboration, scheduling, logistics, and project management

▶︎ ▌▌ ■ Vimeo

Devil-Dog Dungarees — Campaign Case Study

INDEPENDENT BRAND CAMPAIGN

Devil-Dog Dungarees

Developed the mood board and creative direction, coordinated talent, and produced the campaign from planning through final delivery.

Role: Producer & Creative Strategist
Owned: Mood boards, concept development, talent coordination, production logistics, campaign execution, and ecommerce implementation support

Campaign films

▶︎ Vimeo Brand Film

▶︎ YouTube Campaign Film

Campaign gallery

This uploaded Version 1 folder contained one Devil-Dog image. The gallery is wired so additional images can be dropped in later without changing the overall design.

Portfolio Viewer — Commercial Imaging

PRINT / DIGITAL / ECOMMERCE

Commercial Eyewear Photography & Retouching

Product photography, high-end retouching, color correction, magazine collaboration, ecommerce imaging, and print-ready production.

Credit note: Product-only imagery includes my photography and retouching. For model and children’s campaigns, my contribution focused on retouching and print preparation.

Tura eyewear magazine launch collaboration — Magazine launch collaboration — retouching and print production.

Commercial sunglasses product photography — Product photography and retouching.

Caviar eyewear advertising campaign — Campaign retouching and print production.

Red eyewear product photography — Product photography and retouching.

Teenage Mutant Ninja Turtles children’s eyewear campaign — Children’s campaign retouching and print production.

Lamy eyewear campaign — Campaign retouching and print production.

Red eyewear frame product photograph — Product photography and retouching.

Chrome Hearts eyewear ecommerce imagery — Ecommerce imaging and production.

Windows Picture Viewer — Art Practice

SELECTED PERSONAL PHOTOGRAPHY

Art Practice

My work explores the space between observation and construction—using reflections, shadows, architecture, and shifting points of view to question how a photograph describes reality.

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